United Minds



Prime Named Global Creative PR Agency of the Year by the Holmes Report

Thursday October 27th saw the announcement of Prime as the Creative PR Agency of the Year at the Global SABRE Awards, organized by the Holmes Report in Miami.

“We are very honoured. Our goal is to continuously move toward greater business contexts and higher degrees of innovation, and receiving the Global PR Agency of the Year award is a fantastic indication that we are moving in the right direction. Also, our warmest congratulations go to our colleagues at Weber Shandwick for their Digital Agency of the Year and Purina campaign recognition”, says Frida Dahlgren, Managing Director at Prime.

Prime was awarded two SABRE Awards this spring for its campaigns the House of Clicks for Hemnet and Don’t Drink and Dive for Trygg-Hansa. The House of Clicks, one of Prime’s most awarded campaigns over the past year, was honoured as the global fifth best campaign from last year in the Top 40 Global Campaigns of the Year winner announcement.

The Global SABRE Awards recognize the 40 best public relations programs of the past year, from around the globe, selected from among the winners of the SABRE Awards’ regional competitions. Also honored are the Holmes Report’s 2016 Global Agencies of the Year. The SABRE Awards – which include competitions for the Americas, EMEA and the Asia-Pacific region – attract more than 5,000 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

For questions, please contact Frida Dahlgren at frida.dahlgren@primegroup.com or on +46 76 797 35 02.

About Prime – A Weber Shandwick Company

Prime is a global leader in communications services and consists of the communications agency Prime and the business intelligence company United Minds. Prime is a part of Weber Shandwick, one of the world’s largest PR networks present in 81 countries.

Prime’s mission is to disrupt existing industry structures through contextual and creative problem solving to create value that generates awareness. Based in Stockholm, Prime is one of the world’s most awarded communication agencies with 20 Cannes Lions, 15 Eurobest, 6 CLIO Awards and 20 SABRE Awards since 2010. In 2016 Prime was ranked eighth best and bravest agency on the planet by the leading innovation organization Contagious, and in 2013 the agency was ranked as the world’s third best PR agency by the Cannes Report.

Tycho Groth