United Minds



Prime Weber Shandwick Shortlisted in 2016 European Excellence Awards

Earlier today Friday November 11th Prime was announced as a three time shortlist candidate in the 2016 European Excellence Awards. The nominated campaigns are McReservation for McDonald’s Sweden, Music Makes it Home for Sonos and Sharewear for Visit Sweden and the Swedish Institute.

McReservation is nominated in the Food & Beverage category, Music Makes it Home in the Content Marketing category and Sharewear in the Brand Relationship category.

The European Excellence Awards are one of the world’s leading award programmes for communications professionals, honouring the most outstanding regional achievements in the field. Winners of the 2016 edition will be announced on December 8th at the Ritz-Carlton in Berlin, Germany.

For more information, please contact Jonathan Bui at jonathan.bui@primegroup.com or on +46 70 633 54 59.

About Prime – A Weber Shandwick Company

Prime is a global leader in communications services and consists of the communications agency Prime and the business intelligence company United Minds. Prime is a part of Weber Shandwick, one of the world’s largest PR networks present in 81 countries.

Prime’s mission is to disrupt existing industry structures through contextual and creative problem solving to create value that generates awareness. Based in Stockholm, Prime is one of the world’s most awarded communication agencies with 20 Cannes Lions, 15 Eurobest, 6 CLIO Awards and 20 SABRE Awards since 2010. In 2016 Prime was ranked as Global Creative PR Agency of the Year by the Holmes Report and as eighth best and bravest agency on the planet by the leading innovation organization Contagious. In 2013 the agency was ranked as the world’s third best PR agency by the Cannes Report.

Tycho Groth