Following the 31st London International Awards (LIA) judging in Las Vegas it was announced today, Monday November 7th, that Prime’s campaign Don’t Drink and Dive for client Trygg-Hansa won double bronze in the 2016 LIAs. Both bronze awards were in the Digital category, with subcategories Banking/Financial/Insurance and Viral.
Overall, Don’t Drink and Dive’s LIA wins make the total award tally for the campaign to 16, including the LIAs, Cannes Lions, SABRE Awards, Eurobest, European Excellence Awards and the One Show.
The London International Awards (formerly known as London International Advertising Awards) is a worldwide award annually honouring legends, pioneers, and embodiments of excellence in Advertising, Digital, Production, Design, Music & Sound and Technology. It was the first truly international award of its kind to acknowledge all media from all over the world to be judged by a diverse global jury.
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