The New Growth Initiative helps you find, choose and capture growth. It is the means by which you change your business, your industry and your market presence. It is a way of breaking organizational lethargy.
Ethnographic research is about going beyond the surface level, offering deep insights into the relationship between what people say they do and what they actually do, and thus identifying hidden and sometimes unexpected issues and needs.
It isn't always easy to know where to start when you want to "digitalize". There's that vague feeling that we're not quite keeping up, and that digital technologies, applied some way or the other, may be the key to growth or to fending off the competition.
Sitegeist is a digital report format for media analysis that focuses on monitoring and analyzing what really resonates in the audience you are interested in, and it is tailored for internal dissemination in larger organizations.
There are no safe brand positions. Your brand needs to develop continuously. But your challenge is bigger than that. Your most important objective is to contribute to your company’s long-term growth. United Minds' Brand Start-Up solves both of these challenges.
Who are the critical influencers of your business, how are they positioned and what are their interdependencies? In what arenas do they operate? What issues and topics is the reason for their positions? And what are the scenarios going forward?