A firm’s innovation capability is dependent on its ability to define and frame “problems”. Constantly solving small problems for your customers and your organization as they occur implies you are dealing with symptoms rather than actual problems. Defining, framing and solving significant problems can in turn generate enormous value for your firm. But that is a dynamic, creative process that requires unique skills and competencies. Innovation Booster is a way to actually creatively create “problems” that you are able to solve, thereby creating new revenue streams.
The Innovation Booster is a process which focuses on the front-end of innovation to be able to create radical innovation. The front-end is the phase before a project enters formal development. And it is often a minefield, characterized by uncertainty, complexity and ambiguity regarding both technological, environmental and market factors. That is why it is important to spend time and resources in this phase, to be able to lead the effort in to high value output. The Innovation Booster process guarantees this. As Albert Einstein said: “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”