United Minds


Andreas Befrits

Senior Consultant and Partner

Andreas is a senior consultant and partner at United Minds, where he has worked since 2007. He is responsible for planning and conducting both qualitative and quantitative analysis projects that form the basis for business development, product and service development and communication with customers.

Other focus areas are mapping of industries and disciplines as part of clients’ planning and strategy development. Andreas has worked with and led a number of qualitative international studies in which United Minds mapped consumers' lives and attitudes in Europe, USA, Asia and Africa.

Andreas holds a M.Sc. in media technology at KTH (Royal Institute of Technology) and has studied journalism at JMK (The unit of journalism, media and Communication).

In addition to cooking, Andreas enjoys spending his leisure time practicing beach volleyball.