United Minds


Andreas Befrits

Senior Consultant and Partner

Andreas is a senior consultant and partner at United Minds & Prime. He heads up United Minds' offering within Strategy, Growth and Change.

He has more than 10 years of experience helping clients such as IKEA, Ericsson and Essity (f. SCA) develop strategies to make their business grow, primarily through combining in-depth market and customer/consumer analysis with brand and marketing tools.

Working with several global corporations as well as large public sector organisations over the years, he has spent much time on the implementation of strategies and driving change in a collaborative way within clients' organizations as well as with customers and consumers.

Andreas holds a M.Sc. in media technology at KTH (Royal Institute of Technology) and has studied journalism at JMK (The unit of journalism, media and Communication).