Jasmin works as an analyst and project manager at United Minds where she is a part of the digital group. She works primarily with quantitative methods and is specialized within retail and urban development. She has a degree in design and product development with a master’s degree in industrial engineering from KTH (Royal Institute of Technology). In addition to that she has a bachelor's degree in business administration from Stockholm University and has studied PR at the State University of New York. While in New York she also worked at the brand agency G2.