United Minds


Edward Boëthius

Analyst and Project Manager

Edward works mainly with qualitative analysis, but works freely also with other methods, and as a writer. He prefers working with projects starting with insights grounded in relevant global trends, ending in concrete strategies for the customer's business and communication, preferably in his special fields; food and lifestyle.

Edward has an MBA from the University of Lund, where he focused on international marketing and consumer behavior. In his thesis he studied cooking among young men with an ethnographic approach.

Prior to his time at United Minds Edward worked as a freelance writer for a small PR agency and Nyheter24, where he also worked with the development of concepts for Web TV.