Emma Hernell

Senior Analyst and Partner

Emma is a senior consultant and retail specialist at United Minds. She frequently holds lectures on retail and consumer trends, and works with advisory and trend insight as a basis for change management, business development and communications. Emma is a columnist in the magazine Market and sits in the jury of the Retail Awards.

Emma previously worked at HUI Research, where she was director of sales and worked with consulting within consumer research and retail analysis. Her clients come from trade, real estate and retail. For several years, Emma has managed HUI's election of Christmas gift of the year.

She has an MSc in economics from Lund University, including studies in Maastricht and Brussels. In her spare time she prefers spending time with her children in the villa garden in Nora.