United Minds


Emma Persson

Senior Consultant and Partner

Emma is senior consultant and partner at United Minds where she works mainly with international projects focusing on consumer insight and business intelligence as a basis for business development, product development and communication strategies.
Emma has worked at United Minds since 2005, when she applied to the company to work with what she is most interested in – to understand and get insights in human behavior and attitudes as the basis for strategy and business development.
Previously, Emma has worked at the Centre Culturel Suédois in Paris and as a volunteer at Amnesty International in Paris, where she, among other things, worked with international membership development.
Emma holds a degree in media and communication from JMK  (The unit of Journalism, Media and Communication), and has also studied sociology and psychology at Stockholm University.