United Minds


Felix Åberg


Felix has worked as an analyst at United Minds since 2011. He likes to think about how organizations can benefit from utilizing data analysis and digital technologies, to better understand the context in which they operate and how to turn complex data into interesting communication.  

Between 2013 and 2014, he was responsible for United Minds’ election poll, which turned out to be the most accurate poll in the election of 2014. He has worked with clients such as Ericsson, SCA and Vattenfall. He was the lead analyst in the team that created The House of Clicks, a big-data driven campaign for the Swedish firm Hemnet, that among other prizes won three Cannes Lions in 2016. 
Felix holds a M.Sc. from the Royal Institute of Technology in Stockholm with specialization in human-computer interaction and a bachelor in Economics from Stockholm University.