Growth and Change Management Strategist
Petra is a senior consultant at United Minds, with a background in media, telecom and digitalization. She has worked all around the world in the roles of business developer, line manager, management consultant as well as driving large projects with cross-cultural team and customers.
Most recently, Petra comes from Ericsson where she focused mainly on business development, customer focus and sales - among other things she played a key role in growing the Ericsson Broadcast and Media business in the Nordic market in 2016 as well as developing the Mobile Health concept in Latin America in 2011. Previous experience include McKinsey & Co as well as projects for Doctors without Borders and the Embassy of Sweden.
What really makes Petra tick, is finding the right positioning for her customers and driving the change to get there. Petra has a valuable insights in positioning, creating demand and finding blue ocean opportunities for her customers.
Petra holds a M.Sc. in Media technology at KTH (Royal Institute of Technology) and has studied Developing Economies Studies at Uppsala University.
In her spare-time, Petra is passionate about travelling, singing and dancing and she is a proud gold-medalist of the International Championship of Barbershop Music.