United Minds


William Brunzell


William works as an analyst in the Business Development and Strategy unit, focusing on behavioral insights using quantitative methods.

He holds a Bachelor's degree in Marketing Communications from Stockholm University and a Master’s degree in Behavioral Economics from the University of Warwick, UK (graduating with distinction). He wrote his thesis on the importance of brand differentiation and positioning using a large quantitative dataset containing purchase data from a British supermarket chain.

William’s main interests include behavioral science, psychology, nudging, brand strategy and business development.